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PROFESSIONAL DIPLOMA
DIGITAL MARKETING
DIGITAL MARKETING
CORPORATE TRAINING

Digital Marketing

Corporate Training 

At our place, your place or any place!

Digital Marketing

Corporate Training

 

At our place, your place or any place

Our corporate training packages are tailored to meet the specific requirements of individual businesses.


Training Overview

 

Digital marketing is about accepting and embracing change and about constantly learning new rules. If you allow your company to stand still, it could easily fall by the wayside and slide down the rankings. In order to survive and embrace the possibilities of the digital economy, every corporate company needs to understand the external and internal challenges presented to them by the digital climate.

One of the most crucial external challenges is the complexity of multiple digital platforms and the constantly evolving features of those platforms from Google to Bing, Facebook to Twitter. The lack of general knowledge of SEM and SEO also limits the companies potentials to cross sell their services and products and leaves them open to potential future threats.

At Bournemouth School of Marketing, our industry experts will enable you to ensure everyone in your marketing team is fully up to speed with all the latest changes and adaptations to the digital marketing mix. We see it as our responsibility to make sure that each member of your team is qualified enough to deliver the commercial results that your company deserves.


 

About the Training

This qualification provides your team with the knowledge and skills needed to plan, implement and
monitor effective digital marketing campaigns.

TEAM ASSESSMENT & DIAGNOSTIC   
TAUGHT BY INDUSTRY EXPERTS   
TAILORED & HANDS-ON TRAINING   

At our place, your place or any place!

Overview

 

Our corporate training packages are tailored to meet the specific requirements of individual businesses. We ensure that every member of your team is fully equipped with the latest skills and knowledge in a medium that is changing every day.

Digital marketing is about accepting and embracing change and about constantly learning new rules. If you allow your company to stand still, it could easily fall by the wayside and slide down the rankings. In order to survive and embrace the possibilities of the digital economy, every corporate company needs to understand the external and internal challenges presented to them by the digital climate.

One of the most crucial external challenges is the complexity of multiple digital platforms and the constantly evolving features of those platforms from Google to Bing, Facebook to Twitter. The lack of general knowledge of SEM and SEO also limits the companies potentials to cross sell their services and products and leaves them open to potential future threats.

At Bournemouth School of Marketing, our industry experts will enable you to ensure everyone in your marketing team is fully up to speed with all the latest changes and adaptations to the digital marketing mix. We see it as our responsibility to make sure that each member of your team is qualified enough to deliver the commercial results that your company deserves.

Our Training Process

We meet the specific requirements of individual businesses

Assessment & Diagnostic

Using our online diagnostic tool, we will assess your staff at the outset so that our tutors can focus on the aspects of digital marketing that will be of greatest benefit to individuals and the team as a whole.

Diagnostic Benefits

• Maximises the return on investment

• Delivers the organisation’s objectives

• Is targeted at the right level for the right person

• Can be put into practice immediately

• Has measurable results

Diagnostic Features

• Maps organisations onto a Capability Maturity Matrix based on industry best practice across different Digital Marketing Capabilities

• Provides outcomes and metrics to highlight training requirements and therefore consistency in digital marketing

• Enables organisations to assess and benchmark performance over time

• Facilitates the creation of roadmaps with actionable metrics to improve Digital Marketing maturity

• Enables organisations to identify high performers and harness their talent across the organisation

Tailored & Hands On Training

Using our diagnostic tool we will assess each members of your marketing team. Working closely with your company’s objectives, we diagnose the weaknesses and strengths of your team and its reflection on the company’s digital marketing activities. Based on the results of our diagnostic tool, we tailor a hand’s on corporate training program for you to meet your company’s needs and objectives. A practical, hands-on approach is used throughout the process and we can adapt teaching materials and case studies to reflect best practice in your sector.

Industry Experts

The nine core modules covered in the course are taught by industry experts in those specific areas who take time out from their jobs in digital marketing to share their knowledge with your staff. Our digital marketing tutors are happy to give feedback on your existing campaigns on request.

Accredited Certification

Our syllabus reflects what industry needs, because it is validated by industry. It is also accredited and mapped onto the UK qualifications framework to ensure its academic quality. All individuals successfully completing the course will receive a Diploma in Digital Marketing, a globally recognized qualification awarded by the Institute of Digital Marketing and accredited by the Scottish Qualifications Authority.



Modules & Syllabus

What Will You Learn

  • Intro to Digital Marketing

    The Introduction to Digital Marketing module explains key concepts in digital marketing and gives you an overview of the BSM Professional Diploma in Digital Marketing. You will learn how different channels can be used


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  • Search Engine Optimisation

    The Search Engine Optimisation module explains the fundamental mechanisms of the internet and teaches you how to use the latest techniques to drive traffic to your site and improve visibility and performance. SEO


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  • Pay Per Click

    On the Pay Per Click module you will learn how to create, cost-effective PPC campaigns that enable you to find and use strong keywords that will drive sales as well as click-through rates. You will learn how to set budgets


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  • Email Marketing

    This is simply a form of direct marketing using email as a means of communicating with current and potential customers. It is the digital equivalent of traditional marketing by means of direct mail, printed newsletters


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  • Digital Display Advertising

    On the Digital Display Advertising module you will learn how to create advertisements that stand out on the page and work effectively in promoting your message. The wide range of display formats will be explained as well as


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  • Mobile Marketing

    The Mobile Marketing module explains how to use the latest location marketing and smartest proximity strategies to connect with customers who are on the move. You will learn digital marketing skills for the smartphone


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  • Web Analytics

    The Web Analytics module underpins all the channels you will use in your digital marketing campaigns by showing you how to measure, assess and hone your output using specialist tools. You will learn how to


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  • Social Media Marketing

    In the Social Media module you will learn about how to adapt your digital marketing strategies to make the most effective use of Twitter, LinkedIn, Facebook, Google+ and YouTube and emerging platforms. You will also


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  • Planning and Strategy

    In the Strategy and Planning module you will learn how to integrate all your activities in the different channels you have studied on the BSM Diploma in Digital Marketing. The course will teach you how to create a


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Our Training Process

 
Accredited Certification

Our syllabus reflects what industry needs, because it is validated by industry. It is also accredited and mapped onto the UK qualifications framework to ensure its academic quality. All individuals successfully completing the course will receive a Diploma in Digital Marketing, a globally recognized qualification awarded by the Institute of Digital Marketing and accredited by the Scottish Qualifications Authority.

Assessment & Diagnostic

Using our online diagnostic tool, we will assess your staff at the outset so that our tutors can focus on the aspects of digital marketing that will be of greatest benefit to individuals and the team as a whole.

Diagnostic Benefits

• Maximises the return on investment

• Delivers the organisation’s objectives

• Is targeted at the right level for the right person

• Can be put into practice immediately

• Has measurable results

Diagnostic Features

• Maps organisations onto a Capability Maturity Matrix based on industry best practice across different Digital Marketing Capabilities

• Provides outcomes and metrics to highlight training requirements and therefore consistency in digital marketing

• Enables organisations to assess and benchmark performance over time

• Facilitates the creation of roadmaps with actionable metrics to improve Digital Marketing maturity

• Enables organisations to identify high performers and harness their talent across the organisation

Industry Experts

The nine core modules covered in the course are taught by industry experts in those specific areas who take time out from their jobs in digital marketing to share their knowledge with your staff. Our digital marketing tutors are happy to give feedback on your existing campaigns on request.

Tailored & Hands On Training

Using our diagnostic tool we will assess each members of your marketing team. Working closely with your company’s objectives, we diagnose the weaknesses and strengths of your team and its reflection on the company’s digital marketing activities. Based on the results of our diagnostic tool, we tailor a hand’s on corporate training program for you to meet your company’s needs and objectives. A practical, hands-on approach is used throughout the process and we can adapt teaching materials and case studies to reflect best practice in your sector.

Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates our Professional Diploma in Digital Marketing syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.

 
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Why not contact us today to discuss dates and pricing? It could be the best decision you make this year.