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PROFESSIONAL DIPLOMA
DIGITAL MARKETING
DIGITAL MARKETING
CORPORATE TRAINING

Professional

Diploma Digital Marketing 

£1395

 

Professional Diploma

Digital Marketing

 

For Career Changers

The knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns

£1395


 

Career Changers

This qualification provides you with the knowledge and skills you need to plan, implement and
monitor effective digital marketing campaigns.


Above and beyond your potential

Course Overview

 

Businesses large and small need digital marketing experts who know how to make sure they will connect with the new customers who will help their enterprises to grow. The BSM Diploma in Digital Marketing will equip you with those valuable skills and teach you how to apply them and make the most of opportunities that will see your career take off. The intensive course lasts for a week and so you don’t have to give up your day job to earn the diploma that will help you land a new job. With modules in SEO, PPC, apps, analytics, mobile marketing and social media marketing taught by industry experts, this officially accredited diploma is recognised all over the world.

The BSM Diploma in Digital Marketing is awarded by the Digital Marketing Institute and is an officially accredited qualification. BSM Digital’s industry expert tutors will use real world examples and a hands-on approach to ensure you have the practical digital marketing skills you need to succeed. You will know how to create, implement and analyse a successful and cost-effective digital marketing campaign and a recognised diploma to prove it.


About the course

 

The corporate recognized diploma programme will give you the license to make a swift and realistic transition to your next career choice

Course Overview

Businesses large and small need digital marketing experts who know how to make sure they will connect with the new customers who will help their enterprises to grow. The BSM Diploma in Digital Marketing will equip you with those valuable skills and teach you how to apply them and make the most of opportunities that will see your career take off. Our progam is applicable for:

  • Sales staff;

  • Print advertising staff;

  • Customer services/Customer operations staff;

  • Traditional PR staff

The intensive course lasts for a week and so you don’t have to give up your day job to earn the diploma that will help you land a new job. With modules in SEO, PPC, apps, analytics, mobile marketing and social media marketing taught by industry experts, this officially accredited diploma is recognised all over the world.

The BSM Diploma in Digital Marketing is awarded by the Digital Marketing Institute and is an officially accredited qualification. BSM Digital’s industry expert tutors will use real world examples and a hands-on approach to ensure you have the practical digital marketing skills you need to succeed. You will know how to create, implement and analyse a successful and cost-effective digital marketing campaign and a recognised diploma to prove it.

What challenges are you facing? 

  • Do you want to increase your income potential?

  • Do you want to execute your creative ideas with instant gratification?

  • Are you lacking the skills to be more creative in your industry – falling behind with the technology?

  • Are your bored with your job?

  • Are you lacking self-confidence?

  • What makes you think you could be better than people already qualified with digital skills?

Compelling Benefits

  • Practice real-time digital skills;

  • Diploma programme is only 5-days in length;

  • Shows you how to analyse customer behavior and create new compelling offers in your sector;

  • We are able to guaranteed job interviews;

  • We provide on-track mentoring service for every delegate;

  • Income potential with entry-level salaries at around £30k rising to mid-level salaries at £52k and more senior positions at £70-£80k for SMEs and £100k+ for corporate roles.

Why learn digital with BSM Digital

 


Demystify digital marketing?

There is a common misperception that digital marketing is complex and requires a high level of technical skills. At BSM Digital we will take you (step-by-step) through the main digital tools and techniques and work with you until you are confident.

How quickly can I apply the learning?

You can apply the learning straightaway to your business and start seeing tangible results.

 

How quickly will I be employed?

We share your CV with targeted recruitment partners who will prioritize you for jobs roles as a result of being a BSM Digital learning delegate.

Do you feel that you are in your comfort zone?

The postgraduate diploma qualification in digital marketing will motivate you to meet your core challenges in changing your career and significantly drive your income potential.

 

 

Why Study This Course

The Global Standard

Our program is an academically and globally recognized certification, taught in over 50 countries worldwide.

Industry Practitioners

Our professional diploma is a practical, hands-on course developed and taught by leading industry experts.

Accredited Certification

Our diploma is mapped on the European Qualifications Framework and validated by the Scottish Qualifications.

 

What Will You Learn

Modules & Sillabules

  • Intro to Digital Marketing

    The Introduction to Digital Marketing module explains key concepts in digital marketing and gives you an overview of the BSM Professional Diploma in Digital Marketing. You will learn how different channels can be used


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  • Search Engine Optimisation

    The Search Engine Optimisation module explains the fundamental mechanisms of the internet and teaches you how to use the latest techniques to drive traffic to your site and improve visibility and performance. SEO


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  • Pay Per Click

    On the Pay Per Click module you will learn how to create, cost-effective PPC campaigns that enable you to find and use strong keywords that will drive sales as well as click-through rates. You will learn how to set budgets


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  • Email Marketing

    This is simply a form of direct marketing using email as a means of communicating with current and potential customers. It is the digital equivalent of traditional marketing by means of direct mail, printed newsletters


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  • Digital Display Advertising

    On the Digital Display Advertising module you will learn how to create advertisements that stand out on the page and work effectively in promoting your message. The wide range of display formats will be explained as well as


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  • Mobile Marketing

    The Mobile Marketing module explains how to use the latest location marketing and smartest proximity strategies to connect with customers who are on the move. You will learn digital marketing skills for the smartphone


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  • Web Analytics

    The Web Analytics module underpins all the channels you will use in your digital marketing campaigns by showing you how to measure, assess and hone your output using specialist tools. You will learn how to


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  • Social Media Marketing

    In the Social Media module you will learn about how to adapt your digital marketing strategies to make the most effective use of Twitter, LinkedIn, Facebook, Google+ and YouTube and emerging platforms. You will also


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  • Planning and Strategy

    In the Strategy and Planning module you will learn how to integrate all your activities in the different channels you have studied on the BSM Diploma in Digital Marketing. The course will teach you how to create a


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What Will You Learn

 

Modules Overview

  •   Introduction to Digital Marketing
  •   Search Engine Marketing (SEO)
  •   Search Engine Marketing (PPC)
  •   Email Marketing
  •   Digital Display Advertising
  •   Social Media Marketing (1)
  •   Social Media Marketing (2)
  •   Mobile Marketing
  •   Analytics
  •   Strategy and Planning

Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates our Professional Diploma in Digital Marketing syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.

 
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