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PROFESSIONAL DIPLOMA
DIGITAL MARKETING
DIGITAL MARKETING
CORPORATE TRAINING

Professional

Diploma Digital Marketing 

£1395

 

Professional Diploma

Digital Marketing

 

For Entrepreneurs

The knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns

£1395


 

Entrepreneurs

This qualification provides you with the knowledge and skills you need to plan, implement and
monitor effective digital marketing campaigns.


Take your business to the next level

Course Overview

 

If you are an entrepreneur running your own business, or about to make your mark in a new gap in the market, the BSM Diploma in Digital Marketing will give you the skills to succeed. In a week spent with leading experts in digital marketing you will be guided through the most up to date strategies to make sure your business gets noticed and connects with new customers wherever they are and whatever they are doing.

BSM’s Digital Marketing tutors will explain key terminology and show you how to make effective use of tools to create, measure and plan clear digital marketing strategies. Real life case studies will be used in classes, and if you want to share what you are already doing, our tutors will give you feedback to help you improve your performance.


About the course

 

The course will offer you the opportunity to address your key industry entrepreneurial challenges and get your business to the next level in the digital world.

Course Overview

If you are an entrepreneur running your own business, or about to make your mark in a new gap in the market, the BSM Diploma in Digital Marketing will give you the skills you need to succeed. Our progam is applicable for:

  • Home-based entrepreneurs;

  • Multiple businesses owners;

  • Industry specific entrepreneurs.

In a week spent with leading experts in digital marketing you will be guided through the most up to date strategies to make sure your business gets noticed and connects with new customers wherever they are and whatever they are doing.

BSM’s Digital Marketing tutors will explain key terminology and show you how to make effective use of tools to create, measure and plan clear digital marketing strategies. Real life case studies will be used in classes, and if you want to share what you are already doing, our tutors will give you feedback to help you improve your performance.

What challenges are you facing? 

  • Do you lack the skills and knowledge required to drive your business in the digital age?

  • Curious about how to drive your knowledge into a powerful commercial proposition?

  • Need to drive revenues quickly and manage costs effectively?

Compelling Benefits

  • Drive your digital presence, lower your marketing costs, and increase your sales and profits with the most up to date, globally accredited training

  • Build your own bespoke industry driven digital marketing campaigns with the help of the leading practitioners.

  • Benefit from our on-track mentoring service.

Why learn digital with BSM Digital

 


Wouldn't it be more time and cost efficient to outsource your digital marketing activities?

If you would like to achieve the desired targeted results then the answer is NO. There are many problems attached to the outsourcing of your digital marketing activities such as; questionable use of funds, limited control over your own campaigns and an agencies lack of understanding of your industry.

Can I take the course online?

Yes you can but here are some factors for you to take into consideration before you choose the online option:
- No face-to-face connection with practitioners 
- Cannot ask specific questions 
- No discussion of real time case studies to meet the needs of your own sector.

Will I obtain an accredited diploma at the end of my course and is the diploma globally transferable?

Yes. The Professional Diploma in Digital Marketing is accredited by the Scottish & European Framework Qualifications Authority. The content of the course is verified by the Advisory syllables council consisting of Twitter, Facebook, Google, LinkedIn, Microsoft, IBM, Vodafone, Communicorp, Dentsu Aegis Network, Omnicom, WPP and Ogilvy and updated regularly.

 

Who will I be taught by?

Our courses are taught by prominent, highly respected and industry recognised mentors. Many of whom are or have been CEO's, Directors or Senior Managers of global-recognised companies.

Why should I study at the Bournemouth School of Marketing?

Studying with the BSM give you the opportunity to learn digital skills in an impactful environment & fun manner and help you create a competitive edge for your business with the further help of industry-savvy practitioners.

How soon can I apply the skills in my market place?

Straightaway. Pastoral coaching to build your own digital marketing strategy and campaigns will be part of the training programme. This means you can make a direct positive impact immediately to your business.

BSM Digital Post-Mentoring Services

Other digital learning institutes & colleges do not offer dedicated “post-mentoring” services.

 

 

Why Study This Course

The Global Standard

Our program is an academically and globally recognized certification, taught in over 50 countries worldwide.

Industry Practitioners

Our professional diploma is a practical, hands-on course developed and taught by leading industry experts.

Accredited Certification

Our diploma is mapped on the European Qualifications Framework and validated by the Scottish Qualifications.

 

What Will You Learn

Modules & Sillabules

What Will You Learn

 

Modules Overview

  •   Introduction to Digital Marketing
  •   Search Engine Marketing (SEO)
  •   Search Engine Marketing (PPC)
  •   Email Marketing
  •   Digital Display Advertising
  •   Social Media Marketing (1)
  •   Social Media Marketing (2)
  •   Mobile Marketing
  •   Analytics
  •   Strategy and Planning
  • Intro to Digital Marketing

    The Introduction to Digital Marketing module explains key concepts in digital marketing and gives you an overview of the BSM Professional Diploma in Digital Marketing. You will learn how different channels can be used


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  • Search Engine Optimisation

    The Search Engine Optimisation module explains the fundamental mechanisms of the internet and teaches you how to use the latest techniques to drive traffic to your site and improve visibility and performance. SEO


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  • Pay Per Click

    On the Pay Per Click module you will learn how to create, cost-effective PPC campaigns that enable you to find and use strong keywords that will drive sales as well as click-through rates. You will learn how to set budgets


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  • Email Marketing

    This is simply a form of direct marketing using email as a means of communicating with current and potential customers. It is the digital equivalent of traditional marketing by means of direct mail, printed newsletters


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  • Digital Display Advertising

    On the Digital Display Advertising module you will learn how to create advertisements that stand out on the page and work effectively in promoting your message. The wide range of display formats will be explained as well as


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  • Mobile Marketing

    The Mobile Marketing module explains how to use the latest location marketing and smartest proximity strategies to connect with customers who are on the move. You will learn digital marketing skills for the smartphone


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  • Web Analytics

    The Web Analytics module underpins all the channels you will use in your digital marketing campaigns by showing you how to measure, assess and hone your output using specialist tools. You will learn how to


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  • Social Media Marketing

    In the Social Media module you will learn about how to adapt your digital marketing strategies to make the most effective use of Twitter, LinkedIn, Facebook, Google+ and YouTube and emerging platforms. You will also


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  • Planning and Strategy

    In the Strategy and Planning module you will learn how to integrate all your activities in the different channels you have studied on the BSM Diploma in Digital Marketing. The course will teach you how to create a


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Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates our Professional Diploma in Digital Marketing syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.

 
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