We will tailor a digital marketing strategy for your business needs and create an in-house digital competency to maximize your potential to become a leader in your sector.
Digital marketing is about accepting and embracing change and about constantly learning new rules. If you allow your company to stand still, it could easily fall by the wayside and slide down the rankings. In order to survive and embrace the possibilities of the digital economy, every corporate company needs to understand the external and internal challenges presented to them by the digital climate.
One of the most crucial external challenges is the complexity of multiple digital platforms and the constantly evolving features of those platforms from Google to Bing, Facebook to Twitter. The lack of general knowledge of SEM and SEO also limits the companies potentials to cross sell their services and products and leaves them open to potential future threats. Our progam is applicable for all vertical industry sectors.
At Bournemouth School of Marketing, our industry experts will enable you to ensure everyone in your marketing team is fully up to speed with all the latest changes and adaptations to the digital marketing mix. We see it as our responsibility to make sure that each member of your team is qualified enough to deliver the commercial results that your company deserves.
What challenges are you facing?
Are you constrained geographically or from a product/service perspective?
Are you product driven, not market driven?
Do you currently suffer from limited return on investment from your activities?
Allow you to achieve competitive differentiation;
Learn how to optimize your marketing costs to grow your sales;
Reduce your reliance on marketing/digital agencies;
Gain more control over your marketing activities;
Benefit from our on-track mentoring service.
Get better at managing agency costs
We will help you avoid hidden marketing/digital agency costs.
BSM Digital will focus only on your business
Agencies usually have multiple accounts so how do they provide a dedicated service for you and advise you of your sectors best digital practices.
Agency experience of your industry sector
Agencies do not have your industry experience or depth, you do! Therefore by learning the core skills of digital marketing you can apply this directly to your industry.
BSM Digital Post-Mentoring Services
Other digital learning institutes & colleges do not offer dedicated “post-mentoring” services.
Our program is an academically and globally recognized certification, taught in over 50 countries worldwide.
Our professional diploma is a practical, hands-on course developed and taught by leading industry experts.
Our diploma is mapped on the European Qualifications Framework and validated by the Scottish Qualifications.
Modules & Sillabules
The Syllabus Advisory Council is the industry based working group which defines and validates our Professional Diploma in Digital Marketing syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.