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PROFESSIONAL DIPLOMA
DIGITAL MARKETING
DIGITAL MARKETING
CORPORATE TRAINING

Professional

Diploma Digital Marketing 

£1395

 

Professional Diploma

Digital Marketing

 

Above and beyond your potential

The knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns

£1395


 

About The Course

This qualification provides you with the knowledge and skills you need to plan, implement and
monitor effective digital marketing campaigns.


Above and beyond your potential

Course Overview

 

The BSM Diploma in Digital Marketing is a practical and intensive course. It is taught by current digital marketing professionals who have specialist expertise in the individual digital marketing modules.

The BSM Diploma in Digital Marketing is awarded by the Digital Marketing Institute and is an officially accredited qualification. BSM Digital’s industry expert tutors will use real world examples and a hands-on approach to ensure you have the practical digital marketing skills you need to succeed. You will know how to create, implement and analyse a successful and cost-effective digital marketing campaign and a recognised diploma to prove it.

Overview

 

The BSM Digital Marketing Diploma is a practical, hands-on course taught by leading industry experts that enables you to learn in a week what works in digital marketing today.

The BSM Diploma in Digital Marketing is a practical and intensive course. It is taught by current digital marketing professionals who have specialist expertise in the individual digital marketing modules. After an introduction to digital marketing you will take modules in search engine optimisation, pay per click (PPC) advertising, email marketing, web analytics, social media marketing, mobile marketing and digital marketing planning and strategy.

The BSM Diploma in Digital Marketing is awarded by the Digital Marketing Institute and is an officially accredited qualification. BSM Digital’s industry expert tutors will use real world examples and a hands-on approach to ensure you have the practical digital marketing skills you need to succeed. You will know how to create, implement and analyse a successful and cost-effective digital marketing campaign and a recognised diploma to prove it.

 

Why Study This Course

The Global Standard

Our program is an academically and globally recognized certification, taught in over 50 countries worldwide.

Industry Practitioners

Our professional diploma is a practical, hands-on course developed and taught by leading industry experts.

Accredited Certification

Our diploma is mapped on the European Qualifications Framework and validated by the Scottish Qualifications.

 

What Will You Learn

Modules & Sillabules

  • Intro to Digital Marketing

    The Introduction to Digital Marketing module explains key concepts in digital marketing and gives you an overview of the BSM Professional Diploma in Digital Marketing. You will learn how different channels can be used


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  • Search Engine Optimisation

    The Search Engine Optimisation module explains the fundamental mechanisms of the internet and teaches you how to use the latest techniques to drive traffic to your site and improve visibility and performance. SEO


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  • Pay Per Click

    On the Pay Per Click module you will learn how to create, cost-effective PPC campaigns that enable you to find and use strong keywords that will drive sales as well as click-through rates. You will learn how to set budgets


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  • Email Marketing

    This is simply a form of direct marketing using email as a means of communicating with current and potential customers. It is the digital equivalent of traditional marketing by means of direct mail, printed newsletters


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  • Digital Display Advertising

    On the Digital Display Advertising module you will learn how to create advertisements that stand out on the page and work effectively in promoting your message. The wide range of display formats will be explained as well as


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  • Mobile Marketing

    The Mobile Marketing module explains how to use the latest location marketing and smartest proximity strategies to connect with customers who are on the move. You will learn digital marketing skills for the smartphone


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  • Web Analytics

    The Web Analytics module underpins all the channels you will use in your digital marketing campaigns by showing you how to measure, assess and hone your output using specialist tools. You will learn how to


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  • Social Media Marketing

    In the Social Media module you will learn about how to adapt your digital marketing strategies to make the most effective use of Twitter, LinkedIn, Facebook, Google+ and YouTube and emerging platforms. You will also


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  • Planning and Strategy

    In the Strategy and Planning module you will learn how to integrate all your activities in the different channels you have studied on the BSM Diploma in Digital Marketing. The course will teach you how to create a


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What Will You Learn

 

Modules Overview

  •   Introduction to Digital Marketing
  •   Search Engine Marketing (SEO)
  •   Search Engine Marketing (PPC)
  •   Email Marketing
  •   Digital Display Advertising
  •   Social Media Marketing (1)
  •   Social Media Marketing (2)
  •   Mobile Marketing
  •   Analytics
  •   Strategy and Planning

Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates our Professional Diploma in Digital Marketing syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.

 
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