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PROFESSIONAL DIPLOMA
DIGITAL MARKETING
DIGITAL MARKETING
CORPORATE TRAINING
Why Study With Us
 
 
Small & Medium
Enterprises

Take it to the next level

  • Minimize your marketing costs
  • Gain competitive advantage
  • Increase your marketing ROI
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Entrepreneurs

Big plans and small budgets?

  • Drive your digital presence
  • Increase your sales & profits
  • Build your own digital campaigns  
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Career Changers

Make a swift transition 

  • Achieve job fulfillment 
  • Increase your income potential 
  • Develop your digital confidence  
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Graduates

Stand out 

  • Increase your employment chances
  • Develop compelling digital skills
  • Differentiate yourself 
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What Will You Learn

Bournemouth School of Marketing is the place to study for a globally-recognised professional digital marketing diploma.

 

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Monday, August 24th was a very special day for Mark Zuckerberg. For the first time,ONE BILLION people signed onto Facebook. That is one in seven people on Earth. The online entity he created in his college bedroom in 2004 has redefined the worldwide web.

If your business has not adapted to this revolution, there is every chance you are missing out on opportunities to connect with new customers and drive up sales. In short, if you are not a master of digital marketing now, you are holding back the growth of your business.

Fortunately, you can mend your ways very quickly by making a modest investment in both time and money that will see instant returns when you put your digital marketing skills to work.

BSM’s Diploma course in Digital Marketing is for everyone: you can be an absolute beginner. The course is taught face to face at our centre in Bournemouth, which means our experts can respond to your questions and ensure that by the end of each day you really know what you are doing. They will cover everything from Google to Facebook and from Twitter to Chimp Mail. 

TIME OUT

If you are worried that your business will suffer, because you are not there for a week, then consider the example of Nathan Wood. 

Like everyone else with a small high street store, his electrical business in Derby was facing competition from giant multi-nationals and dwindling sales. He could have just kept his head down and hoped for a change of fortune, but he didn’t. Nathan Wood stopped what he was doing and, quite literally, took stock.  What did he have in his inventory that might lend itself to an online business?  Was there something light that could be posted out to his customers? Was there an item that came came in all sorts of different varieties and brands, a niche that he could dominate by stocking a bigger range than the big stores? The product Nathan Wood hit on was hoover bags and so dustbag.co.uk was born, a business based on a website and a warehouse. That was back in 2003, a year before Facebook came along, and so Nathan has had to refine his business model to connect with his customers through social networks.

Wouldn’t it be great if you could come up with a similar idea to transform your business? Well, there’s every chance you will if you spend a week with our digital marketing experts. Going back to school for a week will not only give you new skills, or help you sharpen the ones you have already, it will open your eyes to new ideas.

BSM Digital’s one-week diploma is accredited by the Institute of Digital Marketing and is a qualification that is recognised all over the world. 

EXPENSE OR INVESTMENT?

The course costs £1,395. You may think that’s a significant expense for your business, but ask yourself how much you may be losing in revenues right now by muddling along or buying in expert marketing advice. This course is about investing for tomorrow.

Go back to school at BSM Digital this September and you can boost your online presence, lower your marketing costs and increase sales and profits by taking control of your digital marketing future. 

Just look at Facebook to see a billion reasons. You know it makes sense.

  • Intro to Digital Marketing

    The Introduction to Digital Marketing module explains key concepts in digital marketing and gives you an overview of the BSM Professional Diploma in Digital Marketing. You will learn how different channels can be used


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  • Search Engine Optimisation

    The Search Engine Optimisation module explains the fundamental mechanisms of the internet and teaches you how to use the latest techniques to drive traffic to your site and improve visibility and performance. SEO


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  • Pay Per Click

    On the Pay Per Click module you will learn how to create, cost-effective PPC campaigns that enable you to find and use strong keywords that will drive sales as well as click-through rates. You will learn how to set budgets


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  • Email Marketing

    This is simply a form of direct marketing using email as a means of communicating with current and potential customers. It is the digital equivalent of traditional marketing by means of direct mail, printed newsletters


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  • Digital Display Advertising

    On the Digital Display Advertising module you will learn how to create advertisements that stand out on the page and work effectively in promoting your message. The wide range of display formats will be explained as well as


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  • Mobile Marketing

    The Mobile Marketing module explains how to use the latest location marketing and smartest proximity strategies to connect with customers who are on the move. You will learn digital marketing skills for the smartphone


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  • Web Analytics

    The Web Analytics module underpins all the channels you will use in your digital marketing campaigns by showing you how to measure, assess and hone your output using specialist tools. You will learn how to


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  • Social Media Marketing

    In the Social Media module you will learn about how to adapt your digital marketing strategies to make the most effective use of Twitter, LinkedIn, Facebook, Google+ and YouTube and emerging platforms. You will also


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  • Planning and Strategy

    In the Strategy and Planning module you will learn how to integrate all your activities in the different channels you have studied on the BSM Diploma in Digital Marketing. The course will teach you how to create a


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Student Reviews

  • image Zoe Jones - Owner, Be A Barista

    “Bookings for my barista courses are up and marketing costs have almost disappeared thanks to the skills I learned on the BSM digital marketing diploma.”

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Test Your Digital Marketing Skills  

Take our 15 minute FREE Digital Diagnostic and benchmark your skills against your professional competition.

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Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates our Professional Diploma in Digital Marketing syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.

 
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