Search Engine Optimisation

The Search Engine Optimisation module explains the fundamental mechanisms of the internet and teaches you how to use the latest techniques to drive traffic to your site and improve visibility and performance. SEO terminology, techniques and strategies will be explained including keyword search and selection, ranking , positioning, in-bound links and link building for your website.


The term refers to the technique used to describe the preparation of a website and its content so as to optimise its chances of appearing in the top rankings of a search engine.

Delegates to this course are given a comprehensive understanding of SEO principles and shown how to implement the techniques with a view to getting their site to #1 on Google.

SEO aims to attract the right customers at the right time. Students will leave this module equipped with the core understanding, technical knowledge and insight necessary to develop an SEO strategy that will hold its own in today’s fiercely competitive online marketplace.

Topics covered include:

   • Keyword Research

   •  How Google Works

   •  Search Engine Factors

   •  On-Page and Off-Page Optimisation

   •  Meta Tags, Images, Content, Video

   •  Links and how to get them