Email Marketing

This is simply a form of direct marketing using email as a means of communicating with current and potential customers. It is the digital equivalent of traditional marketing by means of direct mail, printed newsletters and regular advertising in subscription magazines. winning and cost-effective digital marketing campaign.


There was a brief fall in the popularity of Email Marketing but it is now once again considered to be one of the most effective methods of marketing. This is due to the powerful reporting tools that are now available to marketers. It is by far the most cost effective means of getting and keeping in touch with thousands of subscribers and generating higher volumes of traffic to a website.

Useful Resources for Email Marketing:


   •  Email Marketing Reports

   •  Return Path


When carried out properly, Email marketing, remains one of the most effective forms of digital marketing. In this module students are taught about such essentials as Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting.

Topics covered include:

   •  Email Marketing explained

   •  Creating optimized campaigns

   •  How to measure success

   •  Managing the company’s database

   •  Best practice case studies

   • Choosing 3rd Party Email Providers/p>