Digital Display Advertising
On the Digital Display Advertising module you will learn how to create advertisements that stand out on the page and work effectively in promoting your message. The wide range of display formats will be explained as well as the pricing metrics such as CPC, CPA, CPM and CPL so that you can manage your budget and reach your target audience.
Meaning the banners, images and text ads that appear on websites. In this module students gain a comprehensive understanding of the creation, deployment and management of digital display advertising which includes display, search, affiliate, email, mobile & social, giving delegates the broadest view of digital advertising opportunities.
Topics covered include:
• What is meant by Display Advertising
• How banners are bought and sold
• Formats for banners and when to use them
• Creating and implementing a banner campaign