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PROFESSIONAL DIPLOMA
DIGITAL MARKETING
DIGITAL MARKETING
CORPORATE TRAINING
Why Study With Us
 
 
Small & Medium
Enterprises

Take it to the next level

  • Minimize your marketing costs
  • Gain competitive advantage
  • Increase your marketing ROI
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Entrepreneurs

Big plans and small budgets?

  • Drive your digital presence
  • Increase your sales & profits
  • Build your own digital campaigns  
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Career Changers

Make a swift transition 

  • Achieve job fulfillment 
  • Increase your income potential 
  • Develop your digital confidence  
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Graduates

Stand out 

  • Increase your employment chances
  • Develop compelling digital skills
  • Differentiate yourself 
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What Will You Learn

Bournemouth School of Marketing is the place to study for a globally-recognised professional digital marketing diploma.

 

RSForm! Pro Module

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Pay Per Click

On the Pay Per Click module you will learn how to create, cost-effective PPC campaigns that enable you to find and use strong keywords that will drive sales as well as click-through rates. You will learn how to set budgets for your Adwords campaigns and how to write bright, concise and eye-catching copy for your PPC adverts. winning and cost-effective digital marketing campaign.

 

Pay per click (PPC) is online advertising paid for by advertisers only when their ad is clicked. Ads can be placed on search engine results, affiliates or individual websites. Search engine advertisers usually bid on keyword phrases related to their product and their target market. Content websites usually work on a fixed price per click rather than using a bidding system.

Cost per click (CPC) is the sum an advertiser pays to search engines and other online publishers each time someone clicks on their advertisement. The ad directs one visitor per click to the advertiser's page. CPC varies according to the search engine used and the level of competition for a particular keyword.

Websites employing PPC ads will display an advertisement when a keyword query matches the advertiser's keyword list, or when a content site displays relevant content. These advertisements are called 'sponsored links' or 'sponsored ads'. They appear adjacent to or above organic results on search engine results pages o,r on a content site, anywhere theweb developer chooses.

The three largest network PPC providers are, Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. All three operate under a bid-based model.

Pay per Click (PPC) advertising campaigns allow the advertiser to maximise their company's visibility on key search engines such as Google, Yahoo, and Bing.

Students will learn on this module how an effective PPC strategy is developed to achieve demonstrable return-on-investment (ROI). The module takes students through the essentials of planning and managing PPC campaigns.

Topics covered include:

   •  Digital Marketing Strategies

   •  Aligning Internet with Business Objectives

   •  Ample great Case Studies

   •  Internet User Behaviour and how users Navigate

   •  How to develop a Digital Plan

 

 

  • Intro to Digital Marketing

    The Introduction to Digital Marketing module explains key concepts in digital marketing and gives you an overview of the BSM Professional Diploma in Digital Marketing. You will learn how different channels can be used


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  • Search Engine Optimisation

    The Search Engine Optimisation module explains the fundamental mechanisms of the internet and teaches you how to use the latest techniques to drive traffic to your site and improve visibility and performance. SEO


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  • Pay Per Click

    On the Pay Per Click module you will learn how to create, cost-effective PPC campaigns that enable you to find and use strong keywords that will drive sales as well as click-through rates. You will learn how to set budgets


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  • Email Marketing

    This is simply a form of direct marketing using email as a means of communicating with current and potential customers. It is the digital equivalent of traditional marketing by means of direct mail, printed newsletters


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  • Digital Display Advertising

    On the Digital Display Advertising module you will learn how to create advertisements that stand out on the page and work effectively in promoting your message. The wide range of display formats will be explained as well as


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  • Mobile Marketing

    The Mobile Marketing module explains how to use the latest location marketing and smartest proximity strategies to connect with customers who are on the move. You will learn digital marketing skills for the smartphone


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  • Web Analytics

    The Web Analytics module underpins all the channels you will use in your digital marketing campaigns by showing you how to measure, assess and hone your output using specialist tools. You will learn how to


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  • Social Media Marketing

    In the Social Media module you will learn about how to adapt your digital marketing strategies to make the most effective use of Twitter, LinkedIn, Facebook, Google+ and YouTube and emerging platforms. You will also


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  • Planning and Strategy

    In the Strategy and Planning module you will learn how to integrate all your activities in the different channels you have studied on the BSM Diploma in Digital Marketing. The course will teach you how to create a


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Student Reviews

  • image Zoe Jones - Owner, Be A Barista

    “Bookings for my barista courses are up and marketing costs have almost disappeared thanks to the skills I learned on the BSM digital marketing diploma.”

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Test Your Digital Marketing Skills  

Take our 15 minute FREE Digital Diagnostic and benchmark your skills against your professional competition.

Test Your Digital Marketing Skills

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Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates our Professional Diploma in Digital Marketing syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.

 
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